Foodies can enjoy classic European bistro fare alongside Chinese cuisine at its best. Behind the restaurant are the founders of Michelin-starred Lux Stockholm. The dining scene in Stockholm is a tough market, and after the founders’ two latest successful restaurant openings, expectations were sky high. The dining experience had to be unlike any other in the city.
We created a brand platform based on a brand character of a peculiar Hong Kong citizen with a burning passion for the 1960s.