2013. Stockholm, SE.
︎Lux Dag For Dag.
#branding #packaging #stationery #webdesign

After ten successful years, the team behind Michelin-starred restaurant Lux Stockholm decided it was time for something new. They wanted to make their cooking more accessible, less complex and with an even clearer focus on the ingredients. Our challenge was to communicate the new, simpler concept, and widen the target audience without losing the quality stamp. We decided to profile the new concept as approachable and unpretentious while drawing on the craftsmanship from Lux’s fine dining era.