Brand identity for government agency Swedish Polar Research Secretariat, who promotes sustainable development of the polar regions through coordination and support of larger research expeditions.
The Swedish Polar Research Secretariat is in charge of coordinating all of Sweden’s polar research. We were asked to create a design that would work just as well at the government office as in the extreme weather conditions of Antarctica. We developed a stylised representation of the Aurora – an atmospheric phenomenon significant for the polar area – flaring in blue over an icy landscape. Above this, we added a yellow bar, which acts as a recurring element throughout the identity. The symbol’s coloration is distinctly Swedish and stands out in comparison with competing international institutions.
Using the logotype as a starting point, we continued building the visual identity, which included stationery, printed matter, a website (in cooperation with Tewonder), templates, clothing, stickers, umbrellas, roll-ups, containers and much more.
The design has been nominated for Svenska Designpriset 2013 and won gold in Svenska Publishing-Priset 2012 and 2013