LEAD VISUAL DESIGNER
EVERBLOOM CREATIVES INC
STOCKHOLM, SE
EVERBLOOM
APP 2.0
#artdirection #visualdesign #motiongraphics #rebranding #3D #UI #artdirection #visualdesign #motiongraphics #rebranding #3D #UI #artdirection #visualdesign #motiongraphics #rebranding #3D #UI #artdirection #visualdesign #motiongraphics #rebranding #3D #UI
In response to the burgeoning creator economy, Everbloom has evolved to cater to a new generation of creative entrepreneurs. Beyond influencers and artists, creators are now driving global innovation, reshaping industries traditionally dominated by corporations.
Everbloom embarked on a transformative journey to meet the evolving needs of creators. This included leveraging Web3 technologies to empower users through innovative features.
Everbloom App enables users to invest in YouTube creators through a visually compelling interface. Acquiring a creator’s token offers a stake in future earnings, exclusive benefits, and a voice in their creative endeavors.
Collaborating with 28K Studio for creative direction, Everbloom underwent a comprehensive rebranding. My focus was on crafting a design language that not only navigates the complexities of Web3 but also empowers creative entrepreneurs.
Everbloom App enables users to invest in YouTube creators through a visually compelling interface. Acquiring a creator’s token offers a stake in future earnings, exclusive benefits, and a voice in their creative endeavors.
Collaborating with 28K Studio for creative direction, Everbloom underwent a comprehensive rebranding. My focus was on crafting a design language that not only navigates the complexities of Web3 but also empowers creative entrepreneurs.
Introducing NFTs posed a challenge due to their novelty and complexity. Despite mainstream attention, understanding and adoption remained barriers. Everbloom aimed to simplify NFT drops, particularly on mobile platforms where content creation thrives, while communicating the value of collecting creators’ NFTs.
As the brand guardian, I led the rebranding efforts, including animations and web design. Essential visual components and marketing assets—such as 3D templates (a new feature), NFT brand assets, and video animations—were meticulously designed to integrate functionality with visual appeal, enhancing the user experience.
The introduction of 3D NFT drops exemplified our multidimensional design approach. From conceptualization to production management and collaboration with external partners, I ensured a cohesive and user-friendly experience for creators utilizing this innovative feature.
3D templates were meticulously crafted in Blender and exported in .glb format, ensuring seamless compatibility across iOS and Android platforms, enhancing accessibility and user engagement.
We committed to celebrating our creators by highlighting their talent in our brand communications. Through strategic showcases on various social media platforms, we amplify their voices and celebrate their contributions to the Everbloom community. This initiative not only enhances their visibility, but also reinforces our dedication to supporting and encouraging creative excellence.
[CREDITS]
Creative Concept by 28K Studio
Shots by Mateo Mejia & Israel Torres.
UX/UI by Nicole Hammonds.
Special Renders by Mike Lamont
Read more about Everbloom here.