2022 → 2023
LEAD VISUAL DESIGNER
EVERBLOOM CREATIVES INC
STOCKHOLM, SE

EVERBLOOM
APP 2.0

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App Onboarding video

Empowering Creators in the Web3 Era

In response to the burgeoning creator economy, Everbloom has evolved to cater to a new generation of creative entrepreneurs. Beyond influencers and artists, creators are now driving global innovation, reshaping industries traditionally dominated by corporations.

Everbloom website header explainer video.

Interactive animation of the NFT minting process.

Strategic Evolution

Everbloom embarked on a transformative journey to meet the evolving needs of creators. This included leveraging Web3 technologies to empower users through innovative features.

Introducing Creator Tokens

Everbloom App enables users to invest in YouTube creators through a visually compelling interface. Acquiring a creator’s token offers a stake in future earnings, exclusive benefits, and a voice in their creative endeavors.

Rebranding and Design Direction

Collaborating with 28K Studio for creative direction, Everbloom underwent a comprehensive rebranding. My focus was on crafting a design language that not only navigates the complexities of Web3 but also empowers creative entrepreneurs.

Rebranding • Core concept.

Rebranding • Key Visual.

Rebranding • Evergrid Layout Use.

Product Design • Interactive Animations.

Marketing • OOH Poster.

Marketing • OOH Billboard.

Rebranding • Brand Stationery Design.

Rebranding • Design language systems.

Rebranding • Design Language System

Marketing Materials • Motion Graphics.

Everbloom Symbol Animation.

Web Design and non-code development.

Navigating NFT Adoption

Introducing NFTs posed a challenge due to their novelty and complexity. Despite mainstream attention, understanding and adoption remained barriers. Everbloom aimed to simplify NFT drops, particularly on mobile platforms where content creation thrives, while communicating the value of collecting creators’ NFTs.

Evertickets NFTs.

EverPass NFT (V1).

3D Branding Asset. Render by Mike Lamont.

Marketing 3D asset.

Everbloom NFT Drop. Renders by Mike Lamont.

Brand Development

As the brand guardian, I led the rebranding efforts, including animations and web design. Essential visual components and marketing assets—such as 3D templates (a new feature), NFT brand assets, and video animations—were meticulously designed to integrate functionality with visual appeal, enhancing the user experience.

Feature UI design

3D NFT templates compilation

Crafting 3D NFT Drops

The introduction of 3D NFT drops exemplified our multidimensional design approach. From conceptualization to production management and collaboration with external partners, I ensured a cohesive and user-friendly experience for creators utilizing this innovative feature.

3D templates were meticulously crafted in Blender and exported in .glb format, ensuring seamless compatibility across iOS and Android platforms, enhancing accessibility and user engagement.

Art Direction of Mateo & Israel Branded Content

Introducing Creators on Social Media

Motion Graphics for social media content

Spotlighting our creators

We committed to celebrating our creators by highlighting their talent in our brand communications. Through strategic showcases on various social media platforms, we amplify their voices and celebrate their contributions to the Everbloom community. This initiative not only enhances their visibility, but also reinforces our dedication to supporting and encouraging creative excellence.

[CREDITS]

Creative Concept by 28K Studio
Shots by Mateo Mejia & Israel Torres.
UX/UI by Nicole Hammonds.
Special Renders by Mike Lamont

Read more about Everbloom here.

EVERBLOOM APP 2.0

EVERBLOOM
APP 2.0

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